Which Social Media Platform Should I Advertise On?
Last week, I wrote an article on LinkedIn’s Pulse about the ONE social media platform that all restaurants should be advertising on.
Click the link below to find out!
Last week, I wrote an article on LinkedIn’s Pulse about the ONE social media platform that all restaurants should be advertising on.
Click the link below to find out!
In my latest article over at Coterie Australia, I show you some pretty cool stuff that is being done using social media and collaborating strategic partnership activities for customers.
“Creating new partnerships is a wonderful thing in this industry. Most people tend to overlook the power that integrating their partnerships with social media can bring…”
You can read the full article here.
Instagram is a very visual platform so it’s important that you have a few tricks up your sleeve to make your photos stand out from your competitors.
I wrote the article “How To Make Your Photos Look Fancy On Instagram” for Coterie Australia’s blog and wanted to make sure that you get every advantage when it comes to social media.
Make sure to read over the article and if you have any questions after reading it, feel free to post comments below and I’ll be sure to answer any questions you may have!
Read the article here.
Life is precious. I get that I should feel grateful that I’m alive but how can you feel grateful and excited to be alive when it feels like everything in life is holding you back from achieving whatever it is that you want to achieve?
Everything boils down to a single choice. No matter how crazy your dream may seem, you still have to take the next step.
That step is a conscious decision that you make to move forward because remaining in that same place is too painful. We must decide to take that step to get to a better place.
But sometimes life is simply too painful. You’ve stayed in that place that you shouldn’t have for far too long and just let the pain build until the ground around you starts to crumble at your feet.
With no path left in front of you, you’re faced with a decision to jump into the unknown or stay where you are – continuing to let the pain slowly eat you alive until you’re a hollow shell of the person that you used to be.
If you’ve ever felt that way or you’re currently sitting in that place, I get it.
I struggled with finding my own happiness because my life felt out of control. I had a defibrillator that shocked me so many times that my anxiety & stress were through the roof every single day.
How can you feel powerful when it felt like you were a ticking time bomb, just counting down the minutes until it exploded? Every flutter in my chest made me feel like my world was ending.
But then, something clicked.
Instead of staying in that place of fear, I decided it was best to jump.
I was falling at speeds faster than I thought I would. It was terrifying. Nothing can prepare you for the amount of emotions that overcome you the moment you jump.
The weight you held on your shoulders for so long disappears instantly. You feel lighter, happier, and like you can tackle anything that the world throws at you.
But slowly, you’ll have moments of doubt, fear, & anxiety as you continue to fall. The trick is to believe that you made the right choice.
This morning I made the choice to turn off the shocking feature of my defibrillator. If you haven’t heard about my journey, you can read about it here.
Every moment, you have a choice to make. Neither choice is wrong because you are doing what’s right for you in that very moment but every choice does have a consequence to it – good or bad.
Make every minute count. If you don’t like where you are, don’t wait for tomorrow to make the change. If you want to move, pack up and go. Figure out what you’ll do for work once you get there.
If you don’t like your job, don’t quit right away if you can’t afford to pay your bills without it but start looking for another one. Get out there and interview.Life is too short to be living in constant fear. You have to live life anyway so enjoy every minute Click To Tweet
Life is messy. No one who has ever been successful has created success without taking a leap of faith.
You are in control of your own destiny. It may not always seem like it when you’re in the midst of chaos but that’s simply because you made the choice to not be in control. It’s time to get back in the driver’s seat and get life to where you want it to be.
Be brave. Be courageous. Be grateful.
Strive for happiness every single day. If you can’t be happy right away, find something in your life that makes you happy and build on that. But always be looking to make every moment count.
Are you willing to jump? Write your answer below on how you will start making powerful changes in your life.
I wrote an article for Coterie Australia about the 6 Instagram Trends For 2016 for the Hospitality Industry.
These trends are global so no matter where you are in the world, these tips will be important for you to move your business forward on social media!
Make sure that you take a minute to read over the article, take some notes, and find that 1 thing you will implement immediately to start making your social media work for YOU!
To read the article, click here!
“Consider Yourself a Student and Always Push to Learn”
by Andrew Carlson
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The greatest technology in the world hasn’t replaced the ultimate relationship building tool between a customer and a business; the human touch. – Shep Hyken
Have you ever thought to yourself, I’m not getting paid enough for this? I can probably go all in on the fact that the majority of people in the world have thought this same thing. But instead of doing anything about it, they’ll just complain about it. There is only one reason why you’re not getting paid more…
The reason you aren’t getting paid more is because your employer doesn’t see your value as anything more than they’re currently paying you. That’s it!
Let’s take the time to think about that for a second.
If you want to make more money in your current position, you have to figure out what else of value you can offer to your employer that would make them want to offer you a raise.
Just because you’ve been with a company for one, two, five, or even ten years doesn’t mean that you deserve to be compensated for it financially.
If all you’re ever doing is the bare minimum and all you’re ever going to do is the bare minimum, of course you don’t deserve a raise. You’re not providing value to the company besides what they hired you to do.
Isn’t that exactly what they hired you to do though?
Yes! If you’re doing the bare minimum, that’s exactly what they hired you for. But you also can’t get insulted when they don’t offer you a raise or offer you something very small (one or two quarters more per hour).
You don’t have to take a higher position to provide more value to your company either. If someone has ever told you that in order to make more money, you’d have to take a higher position – they lied to you.
The reasoning behind them wanting to promote someone is because that position needs to be filled. It’s not like it mysteriously appeared out of thin air. That’s why so many people are pushed into management positions before they’re ready – it became available and they need it filled immediately.The only way to make more money in your company is to provide additional value. Click To Tweet
What if you don’t want to just do the minimum work? What if you do want to advance in your career or make more money? What can you do to get your company to take you seriously?
Find the person who writes the checks!
You have to put yourself in front of the owner or person in charge of the company you work for and spark that conversation.
But there’s a million wrong ways of doing it. You have to know exactly what you have to do to prove to your company (especially the one that writes the checks) you’re deserving of an increased salary.
Instead of marching in there and demanding a raise or cautiously walking into the office while stumbling over your words just to ask for an additional couple bucks more per hour – you have to understand what your intention is.
Your intention is to get paid more.
It’s not going to be a free handout. You know that and the person that writes the checks knows that.
Which is why you have to walk into their office with conviction and confidence. Sit them down and ask this one question; what do I have to do in order to get an additional $________ per year?
You want to put the ball in their court.
Remember, just because you ask doesn’t mean you’ll get it immediately. You may have a conversation and agree to more responsibility which ensures an immediate raise. But a lot of the time they’ll want to see if you’re serious and wait a month or two to observe to see if you start providing the value they suggested.
It’s all about building that relationship and starting that conversation. You’ll know exactly what they need from you in order to feel good about increasing your salary. That way it’s a win-win for both parties.
You do what they need and you get exactly what you want – more money.
Next time before you complain about not making enough money, take a look at what you’re currently doing and figure out if there’s more you can do to earn more.
Do you have the courage to sit down with your boss and have an open discussion about what value you could provide to your company? Why or why not? Write your comments below!
If you were to work the average 40 hours per week from 22-67 years old, you would have spent 10.3 years of your life working. When we break that down per day, you spend an average of 9 hours at your workplace with a 1 hour lunch break. So how can 80% of employees be dissatisfied with their workplace?
It’s because companies don’t take the time to focus on FUN.
Now I know what you’re thinking: Wait, why should “fun”? We’re not Google/Facebook/Dave & Buster’s! We sell _____________.
The issue is that the majority of companies have this mindset. They think that they’re doing their employees a service by PAYING them for doing their job. Shouldn’t that be enough?!
To be blunt, no it’s not enough. It’s never going to be enough. You shouldn’t be in business if you think that’s enough.
Look at the top rated places to work in America. The majority of the places are going to be tech companies that offer some pretty awesome perks.
Why do they offer insane perks like a paid vacation, free food, game room, or even company paid adventures?
It’s because they’re looking to attract TOP talent that are hard to capture because they are most wanted in their industries.
Now I understand not every company can afford insane perks as easily as tech companies but how can you amplify your workplace environment to attract and retain top talent.
Don’t Be Cheap – Pay Better Than Your Competitors
It goes without saying that the first thing you can do is pay a little better than the other companies in your area. It’s worth investing a little more to increase your employees productivity. You can offer benefits like a 401(k), health insurance, and even employee wellness plans but if they don’t feel they are being compensated fairly when your competition is paying more, they’ll start looking elsewhere.
Invest in your employees and they’ll invest in you.
But let’s say you already pay better than your competition in the area, what else can you do?
Build A Family – Eat Together
It doesn’t have to be a daily or even weekly thing. You don’t have to spend a lot of money. It can be pizza, chipotle, or even hot dogs (make sure to keep in mind dietary restrictions) but when you spend time together as a team – the more you bond as a team.
You can do a small presentation or make a speech on how well your employees are doing but make sure to leave time for the employees to just chat with one another.
Let Them Relax Throughout The Day
Another thing you can do is have a place where your employees can just kick back and relax. Your employees are humans too and everyone needs short breaks throughout their day to stay productive. Create a space that is well lit and is a space they know they can just take a minute when they need to.
This can be a break room but make sure it’s decorated in such a way that makes them feel relaxed instead of stressed out on the daily activities of their job.
Don’t Pile Everything On Your Employees All At Once!
Something that a lot of companies do is continue to throw project after project on their employees which creates stress and overwhelm. When this happens, they aren’t as productive because all they can think about is how much work they have to do.
Even if you have a list of things that need to get done, just give them 1 or 2 projects at a time. When they’re done, then you can give them more. They’ll become more productive when they are hyper focused instead of focused on everything all at once.
Spend Face Time With Your Employees
A lot of employees rarely see the CEO of their company. How can you feel like you’re part of the team when the main leader (or owner of the restaurant) doesn’t spend any face time with the people on the front lines? You can’t feel like part of the team which is why most people are dissatisfied.
Spend time with your employees and ask them what they would like to see improved. How can you help them succeed in their positions and how can they enjoy their time at work? This will give you great insights on how to improve your operations.
Celebrate & Have Some FUN
Something simple that you can do is celebrate birthdays on a monthly basis. Throw an ice cream party for your July birthdays or a pot luck for your September birthdays but make sure that your team feels valued. Celebrate their life with them and they’ll help you celebrate your successes in your company.
When your team isn’t satisfied, you shouldn’t be satisfied because that means they aren’t as productive as they could be. When you’re team is productive, they’re saving you money. Take the time to improve the workplace environment and your investment on these activities will pay off greatly.
Do you ever realize how the world tries to package you up in a nice box every time you go to a networking event? They’ll ask, “What is it that you do?” to make small talk. But how many of them truly care what I do?
Well, I’m a restaurant consultant, trainer, and a professional speaker by trade. But what I do is more complex than that. I help people that have a burning passion for the restaurant and hospitality world become the best versions of themselves.
I’ve seen restaurants that have had the perfect location, a great concept, exceptional service, and great food but they weren’t making money. The only thing that they didn’t have was a unique selling point. They were like the majority of restaurants (or hotels) out there. They were forgettable.
The doctors tell me that I have a congenital heart defect called Wolf Parkinson White with Long QT Syndrome. Basically I have an extra pathway in my heart that causes electrical issues that speeds up my heart to dangerous speeds/rhythms. Normally a single surgery works to correct this issue but I’ve had 7 of those surgeries and on a waiting list to have another.
Do I believe that I have it? Sure. My body physically may have this issue but I’m not letting it become my identity. I’m not my defect. I’m a human being that strives on a daily basis to be the healthiest (& best) version of myself.
Wait, isn’t this my “business” site though? Why would I put this up on my business site for everyone to see? Shouldn’t I be more professional than this?
99% of marketers would tell me to take this post down and that I shouldn’t even bring this up ever again.
But the thing is, I’m human.
I have emotions just like everyone else. I go through struggles in life just like everyone else. I cherish memories just like everyone else. Why wouldn’t I want to share that journey with people that are willing to take part in it?
I’m building a business while working a full-time job. You see, I don’t just tell people how to build great teams – I live it. I’m constantly testing new approaches – what works and what doesn’t.
I have found that if I’m honest with myself and with everyone on my team, that’s the truest version of myself that I can be. I gained respect from my teams by being authentic. That’s exactly what I’m going to do with my business – be authentic.If you want to be trusted, be honest. If you want to be honest, be true & be yourself. Click To Tweet
Businesses are run by humans. It’s time to put that human interaction back into businesses.
Look at any poor Yelp review. What’s the common denominator of them all? There’s absolutely no human interaction. 80% of poor Yelp reviews can be avoided if a manager or owner had a conversation with this person about their experience. But the person who wrote the review didn’t want to bother and just left upset.
That’s not how we should go through life. If something is bothering you in life – tell someone!
I’m going out on a limb here and transforming my business site into a lifestyle site. We’ll talk about hospitality, leadership, productivity, creating success in business, and entrepreneurship. But we’ll also talk about creating life by your design in all aspects – not just the career section.
I post inspirational posts on my Facebook page because I need to remind myself of things from time to time. I know if I’m struggling with it, someone else in the world might be struggling with it too. Just because you don’t want to open a restaurant doesn’t exclude you from my page. I hope you join the conversation by clicking here.
I don’t believe in pretending to be something I’m not. What I will do is live as authentically as humanly possible and share that experience with you. That’s the beauty of owning a business and creating life on my own terms.
I can’t wait to share this journey with you.
It’s time to take control of your life. Don’t build someone else’s dream without laying bricks for your own.
Click here to connect on Facebook to become inspired every single day. You can also write on my wall to share your life experiences with me. I can’t wait to see you what you create!